Who we are
We help you get the right products on the shelf and into shoppers’ baskets.
Shopdoc is a boutique consulting firm collaborating with companies in the Consumer Packaged Goods marketplace.
At Shopdoc, understanding and harnessing your shopper’s motivation is at our core. Converting a shopper and gaining share of wallet is the ultimate measure of success.
Our goal is to help you build on what makes your company unique, identify key business opportunities and create customized plans so you and your teams can achieve better results.
About Shopdoc’s founder
Anne-Marie is a bit of a hybrid, bridging the gap between business intelligence, sales and marketing teams. She is in her element when working with multi-functional teams to uncover insights that will inform and propell sales and growth initiatives.
Anne-Marie Docherty
Principal Consultant
With more than 25 years of experience in the food industry, Anne-Marie is an accomplished Senior Sales and Insights Leader with a focus in shopper-marketing and corporate strategy.
Anne-Marie has a solid track record of contributions with small, medium and large tier one organizations that have been both private and public. Prior to launching Shopdoc, she was part of PepsiCo for 17 years where she achieved success through a number of roles across both Canadian Food and Beverage divisions. Reporting directly to the Presidents of PepsiCo Beverages Canada and PepsiCo Foods Canada, she led the company’s focus on accelerating growth and furthering their competitive advantage across the beverages and foods portfolios, growing their shared PepsiCo baskets by over 1 million trips!
Notable other roles include Director of Customer Development for the Frito Lay business with UGI Group and Director of Shopper Insights for PepsiCo Canada. Prior to PepsiCo, Anne-Marie worked for McCain Foods and HighLiner Foods in Senior Sales roles and partnered with both Sobeys and Loblaw Companies Limited.
Anne-Marie’s approach:
Throughout her career, she has always had a strong emphasis on working together with her customers and clients on shopper focused plans.
Anne-Marie is a trusted and progressive collaborator who enjoys discovering what is important to all key stakeholders, uncovering powerful facts, building a compelling insight driven story and tailoring customer-centric execution plans that deliver results. She excels at teaching teams how to fact base sell both internally and externally to make better decisions and attain improved results.
Anne-Marie’s genuine enthusiasm for insights, ease of collaboration with cross-functional teams, and her rich understanding of the retail market in Canada enables her as an ideal business partner and consultant.
Reach out for a free consultation and find out how you can increase your results.
Have a question or have something in mind? Let’s chat.