What We Do Best

At Shopdoc, we are here to help you win at the shelf with both your customers and their shoppers.

Insights Discovery: Shopper & Category

Solution Development: Customer & Shopper

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Capability Expansion: Team Skills Advancement

Strategic Planning:

We leverage the right insights to make the right decisions.

We optimize the sweet spot between what your company does best and what your customers want.

We teach and empower your teams to leverage insights-based selling for sustainable results.

We help you determine where to best invest to develop and sustain a competitive advantage.

  • Conduct analytics inventory discovery
  • Uncover relevant insights from existing data
  • Source and generate learnings for new insights as required
  • Identify new growth opportunities 

Customer Business Development:

  • Develop & execute compelling fact-based plans that align with your customer’s key priorities.

Shopper Marketing Activations

  • Create engaging shopper activations with full path to purchase executions

 

  • Build and lead customized team development training sessions
  • Provide individual one on one coaching 

Contact us for a quote or custom workshop for your team.

  • Lead and facilitate strategic planning process from establishing the right frame through to execution

What We Do Best

At Shopdoc, we are here to help you win at the shelf with both your customers and their shoppers.

Insights Discovery: Shopper & Category

We leverage the right insights to make the right decisions.

  • Conduct analytics inventory discovery
  • Uncover relevant insights from existing data
  • Source and generate learnings for new insights as required
  • Identify new growth opportunities 

 

Solution Development: Customer & Shopper Executions

We optimize the sweet spot between what your company does best and what your customers want.

Customer Business Development:

  • Develop & execute compelling fact-based plans that align with your customer’s key priorities.

Shopper Marketing Activations

  • Create engaging shopper activations with full path to purchase executions

 

l

Capability Expansion: Team Skills Advancement

We teach and empower your teams to leverage insights-based selling for sustainable results.

  • Build and lead customized team development training sessions
  • Provide individual one on one coaching 

Contact us for a quote or custom workshop for your team.

Strategic Planning:

We help you determine where to best invest to develop and sustain a competitive advantage.

  • Lead and facilitate strategic planning process from establishing the right frame through to execution

Testimonials

I worked with Anne-Marie Docherty at PepsiCo/Frito Lay for more than 15 years.

In her time at PepsiCo, Anne-Marie worked on a number of Sales, Category Management and Insights mandates. In my experience, she was a committed, focused and results oriented executive who brought value to whatever team or project she was assigned to. She particularly distinguished herself in running large customer teams and working on a critical corporate-wide strategic initiative designed to leverage the full scale of our PepsiCo unique brand and go-to-market advantages.

I warmly recommend her to any Consumer Packaged Goods organization in need of assistance in growing their business in profitable and sustainable ways.

Marc Guay - Retired President, PepsiCo Foods Canada and Frito Lay Canada

I’ve had the pleasure of knowing Anne-Marie Docherty for over 15 years, and was instrumental in hiring her into Frito Lay during my years there as VP, National Sales.
Anne-Marie would be described as a personable, team player who possesses strong values and an unwavering commitment to results. The fact she was able to transition seamlessly between customer, marketing and insights roles, speaks volumes of her range of abilities, whether it is category management initiatives, customer presentations, or strategic planning.

I would personally recommend Anne-Marie to any organization looking for a supportive, skilled and experienced contributor, who will quickly make an impact.

Tom Gunter, Managing Director, T.A.G. Marketplace Consulting Inc.

I’ve had the opportunity to work with Anne-Marie on numerous occasions over 20 years.
I have enjoyed her collaborative style of developing plans and delivering results that worked for both the retailer and the manufacturer - both in a sales capacity with McCain or in her time at PepsiCo leading shopper insights and channel marketing.

Anne-Marie works hard to understand what makes sense for all key stakeholders and has a natural authentic engaging style. She clearly articulates the most relevant insights for building the business and combines this with a pragmatic execution plan for growth. She is able to effectively manage and balance both short term tactical goals and long term strategy.

I highly recommend Anne-Marie as a consultant and advisor for any CPG company seeking improved business results that are insights driven and customer centric.

Deleo de Leonardis - Former retail executive with over 30 years experience working with leading food and drug retailers

I have known Anne-Marie for over 25 years. We worked together as colleagues during her years leading the Sobeys & Loblaws business at McCain and more recently, with her as a consultant on our McCain business. Through both experiences, I have found Anne-Marie to be an important value add to our business. She consistently takes on leadership challenges by identifying the key problem to solve, digging through the data to determine the opportunity and working with our teams to create fact based optimal plans for alignment internally and externally. Her cross functional experience and customer knowledge combined with her team approach make her a fast contributor and trusted advisor.

Mike Barry - Vice President Retail Sales, McCain Foods - Canada

Reach out for a free consultation and find out how you can increase your results.

Have a question or have something in mind? Let’s chat.

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